Niche Markets: Working Smarter, Not Harder
by Ken Matesz
“If you want to be rich, think big . . . think differently.” Robert Kiyosoki
Last week I went car shopping.
Down one long stretch of a busy road I saw all the typical car brands: Honda, Subaru, Mazda, GMC, Ford, Chrysler, Chevrolet.
What car brands didn’t I see?
Lamborghini
Rolls Royce
Porsche
Ferrari
Jaguar
Maserati
Aston Martin
Bugatti
Not only were none of these eight brands represented along that mile-long stretch of car dealers, I don’t even think most of these brands have any showrooms within fifty miles of where I live. Yet I can name off the top of my head three different Chevrolet dealers in my area.
Why is that?
